Practical revenue management training and coaching for passenger transportation
I provide e-learning courses on revenue management, strategy, and best practices in the transportation industry (air, rail, and bus). Courses lead to industry-recognized certification.
1. E-learning and certification - Individuals
My self-paced, online revenue management training offers a flexible and supportive learning environment, including interactive webinars and direct communication with me. This format allows you to learn from anywhere at any time, at your own pace.
Course Offers
- Passenger revenue management: Concepts and theory
- Retailing and ancillary services in passenger transportation
- Managing RM: Strategy, business processes, tasks and priorities
Features
- Online modules, webinars, and direct chat support
- Tests and assignments to reinforce learning
- Online resources and reference library
- Globally recognized certificate upon completion
This learner-centric program is designed to facilitate collaboration and provide an engaging learning experience.
2. E-learning and certification – Corporate or University
I have extensive experience in providing training and certification for teams across numerous global passenger carriers. Companies that prioritize the training and development of their employees will retain skilled and productive workers, leading to long-term success.
My e-learning courses offer flexibility, allowing your employees or students to learn at their own pace, whenever and wherever they choose. This eliminates the need for you to coordinate schedules for in-person or online training sessions.
Additionally, I can tailor e-learning courses and pricing to meet the specific needs of your staff training or university program. I can also design, develop, and deliver a learning management platform using your hardware.
For larger organizations, I offer consistent delivery, messaging, and content, as well as ongoing support and coaching.
From 2014 through 2025, my revenue management course has been part of the graduate program offered by the Department of Aviation in the Faculty of Science, Engineering and Technology at Swinburne University, Melbourne.
I can also provide reports on the progress and results of your team or class.
About me
As a global revenue management expert, data strategist, coach and teacher, my expertise comes from the practical experience gained in the daily application of revenue management and pricing. I have experienced the challenges and opportunities of companies operating on the many levels of service from global to regional, from traditional to low-fare, and value-based offerings.
I have 30 years in airline passenger marketing and revenue management, with 20 years of teaching and consulting at airlines, rail and bus companies around the world. I bring practical experience and well-researched expertise with me. My base is in Montreal, Canada.
In my career at Air Canada, I participated in the development and successful implementation of a new fare family business model on domestic and U.S. transborder routes. I analyzed and evaluated market environments developing yield strategies, capturing incremental revenue opportunities and improving profitability. I provided leadership, guidance and coaching to Flight Revenue Controllers.
In my time there, I was fortunate to receive professional development in business process innovation, project management and six sigma.
I was also responsible for leading innovation and project activities in passenger marketing. Projects included processes, procedures, decision support tools and MI systems. I designed and developed training material and delivered the training, as well as continued baseline support.
Over the years, I developed revenue management training seminars for IATA's Aviation Training and Development Institute (ATDI), and RM system vendors, and presented these at public sessions and in companies around the world. A dynamic, highly rated conference speaker and chair, I presented at many RM conferences, including PROS, IATA, SITA, Eye for Travel, Marcus Evans, and participated at workshops for Bombardier, Lufthansa Systems, SkyVantage, ExPretio Technologies and Intelisys Aviation.
Since my retirement from Air Canada, and as an independent consultant, I have also been a trainer, coach and consultant for Expretio Technologies in Montreal both for their internal projects as well as for their mandates with rail customers in various countries.
In particular, I have participated in the design, development and support of Expretio Technologies’ revenue management systems, one called Appia, which is not only one of the fastest-growing and more advanced revenue management systems in the rail industry, but it is also fully integrated with the UK’s NRS and RARS2 reservations systems, and it as used by more than 20 train operating companies globally.
The Department of Aviation in the Faculty of Science, Engineering and Technology at Swinburne University, Melbourne has been offering my Revenue Management course as part of their ongoing graduate program since 2014.
I can introduce you and your company to the best practices that drive improved results and profitability.
Gary Parker
Global individuals who have successfully earned my RM certificates
Ben West, November 2024 (with distinction)
Matthew Boudreau, September 2024
Lavish Khera, July 2024
Yog Shrivastava, September 2023 (Retailing and Ancillary Revenue)
Corentin Le Meliner, June 2023 (French course)
Julien Laurent, June 2023 (French course)
Myriam Chaouch, November 2022 (with distinction)
Enrique Gómez-Sancha, March 2022 (with distinction)
Guillaume Brouet, January 2022
Karim Pérez, January 2022
Bhawna Kuchekar, December 2021 (with distinction)
Anouchka Mahadawo, May 2021
Dauren Zhumabayev, November 2020
Joni Pirskanen, September 2020 (with distinction)
Maria Clara Soares, August 2020
Yvonne Laaksonen, April 2020 (with distinction)
Tiina Anttila, March 2020 (with great distinction)
Riina Pitkänen, March 2020 (with distinction)
Merja Tanner, March 2020 (with distinction)
Omirzhan Begimbetov, Level 2 course, March 2020
Asset Magnayev, Level 2 course, March 2020
Timo Toiviainen, March 2020
Helena Keinänen, February 2020 (with distinction)
Samuli Vilkman, January 2020 (with great distinction)
Omirzhan Begimbetov, April 2019
Asset Magnayev, March 2019
Кайрат Куанышев (Kairat Kuanyshev), March 2019
Айгуль Науанова (Aigul Nauanova), October 2018
Alexandra Camargo, August 2018
Serge Dunn, June 2018
Franck Arisdakessian, December 2017 (French course)
Adrien Dessinges, November 2017 (French course)
Marc Lacharite Laframboise, October 2017
Gontse Mashaba, November 2016
Suman Amala Dhas, July 2016 (with distinction)
Jamaal Gittens, April 2016
Curtis McGrath, January 2016
Mienke Knipe, January 2016 (with distinction)
Zaheer Imtiaz Choudary, November 2015
Gregory Davis, November 2015
Michaela Barthus, July 2015
Naveen Sharma, April 2015
Mailyn Zamora, March 2015
Sawal Thakali, February 2015
Luis de Palacio, February 2015
Arvind Upadhyay, January 2015
Virginia Bressano, November 2014
Julie Guibert, October 2014 (French course, avec distinction)
Suneej P. Agarwal, June 2014
Michał Woźniak, May 2014
Amin Benzaza, April 2014
Saurabh Kumar, April 2014
Nader Morcos, January 2014 (French course)
Morad Hosseinalifam, October 2013 (with great distinction)
Olivier Drolet, October 2013 (with distinction)
Charles Drolet, October 2013 (French course)
Marc Tétreau, October 2013 (with distinction)
Boris Gougeon, October 2013 (French course, avec grande distinction)
Simon Boivin, September 2013
Gary Lemaire, September 2013
Kim Levy, September 2013
Dominique Ryffranck, September 2013, (with distinction)
Ashu Monga, September 2013
Ravi Chamoli, September 2013
Fiona Berry, July 2013
Stefanie Ebanks, July 2013
Ajin Thomas, July 2103
Carlton Seymour, May 2013
Natalia Macovscaia, May 2013
Petri Anttila, April 2013
Sarosh Bhatti, February 2013
Zaheer Thaha, February 2013
Felzia Jose John Jossiah, February 2013
Yog Shrivastava, February 2013
Reynald Regnus, December 2012
Nancy Haince, December 2012
Michel Baillargeon, December 2012
Monique Gravel, December 2012 (with distinction)
Chabane Lakrib, December 2012
Bienka Dayon, December 2012
Sylvie McDonald, December 2012 (with distinction)
Vincent Randy, December 2012
Guillaume Denis, December 2012
Jean-Claude Gagnon, December 2012
Patrick Breton, December 2012 (with great distinction)
Manon Labelle, December 2012
Francois Normand, December 2012 (with great distinction)
Catherine Millaire, December 2012
Michelle LeMaire, December 2012 (with great distinction)
Thibaud Oger, December 2012 (with distinction)
Sheryar Dinyar Shroff, May 2012
Gagan Deep Singh Kohli, March 2012
Lelyzaveta Spitsyna, December 2011 (with distinction)
Rimma Tupytsya, December 2011
Alla Ostashkina, December 2011
Kateryna Oleksenko, December 2011
Olena Stasjuk, December 2011
Iryna Lytvynchuk, December 2011
Nataliia Khmelevskaya, December 2011
Kateryna Dzyuba, December 2011
Olga Lomakina, December 2011
Anastasiia Chechel, December 2011
Anna Danilenko, December 2011
Tatiana Kalinichenko, December 2011
Svetlana Yatsenko, December 2011
Sofiia Soloshchenko, Pricing, December 2011 (with distinction)
Olga Lypovenko, Pricing, December 2011
Olena Likhatsko, Pricing, December 2011
Olena Panchenko, Pricing, December 2011
Maryna Syrovets, Pricing, December 2011
Anna Markelova, Pricing, December 2011
Olga Stryukova, Pricing, December 2011
Daniel Roiss, October 2011
Sahil Gumber, November 2010
Jiss Joseph, May 2010
Pankaj Mehra, September 2009
Nick Brown, October 2008 (with great distinction)
Susanta Kumar Sahoo, December 2007 (with great distinction)
Sandra Tuman, November 2007
Simon Turcotte, January 2007 (with great distinction)
Katy Lau, May 2006
Nick Holding, March 2006
Global corporate customers of my RM training and consulting
Aimia ( formerly Groupe Aeroplan)
Air China
Air Transat
Air Vanuatu
ATPCo (Airline Tariff Publishing Company)
Bombardier Inc. (Canadian multinational aerospace and transportation company)
CATA (Chinese Air Transport Association)
Cathay Pacific Airlines
Cayman Airways Ltd.
Central Mountain Air
( caravelo ( - Formerly Changeyourflight.com
El Al Israel Airlines
Etihad Airways
Eurolot
ExPretio Technologies (RM system vendor: Partner, consulting and training support)
Ferrum Logic, Kazakhstan Railway
Finnair
Flybe
Garuda Indonesia Airlines
Gerson Lehrman Group, Inc.
GetGoing.com
Hainan Airlines
Hawaiian Airlines
IATA ITDI (RM training at IATA centres world-wide: Montreal, Miami, Geneva, Singapore, Beijing)
IBS Software (Passenger services, flight operations, cargo and logistics vendor. Training and consulting support)
Intelisys Aviation (Passenger reservation and cargo management systems vendor. Training and consulting support)
Korea Railroad (KORail)
KTZh (Kazakhstan’s national rail operator)
Lufthansa Systems (RM system vendor: Consulting and training support)
Malaysia Airlines
Malev Hungarian Airlines
Mycape.io
Orléans Express (of Keolis Canada, motorcoach carrier in Québec, Canada)
PAL Airlines
Renfé (State-owned railway company in Spain)
Royal Jordanian Airlines
Resource and Revenue Management (RM system vendor: Consulting and training support)
Santa Barbara Airlines
SBB Swiss Federal Railways
SITA (Société Internationale de Télécommunications Aéronautiques)
SkyVantage Corporation (Reservation system vendor: Consulting and training support)
South African Express Airways
Stats Canada
Swinburne University of Technology - Faculty of Science, Engineering and Technology (Author of RM course and Tutor)
Transtelecom JSC, Kazakhstan Railway
TravelSky Technology, China
Tunisair
Turkish Airlines
Ukraine International Airlines
VIA Rail (State-owned railway company in Canada)
VR Group (State-owned railway company in Finland)
Customer Testimonials
"Over the years, we have called on Gary’s expertise and extensive knowledge to assist us in consulting and training mandates in internal projects and with clients around the world. Gary’s experience, dedication and personality have proven to be definite assets in ensuring the success of these mandates. Trainees, in particular, appreciate his pedagogical approach, which finely balances the theory of RM with practical examples and a vast repertoire of relevant use cases and insightful anecdotes” Carlos Triana, VP Commercial Operations, ExPretio Technologies, November 22, 2019.
"Thanks again for a great seminar. It has helped create a common level of understanding not only within my own team but across a few other teams as well." Bruce Phillips, Consumer Prices Division / Division des prix à la consommation, Stats Canada. November 8, 2018.
I found that an excellent way to gain insight into the Revenue Management field is through the Practical Revenue Management in Passenger Transportation course. The content is written by an expert in the industry that had the ability to write in a very user friendly manner seeing that the vocabulary used is easy to understand and because each section begins with an introduction and ends with a summary which makes the work easier to grasp and to see the bigger picture.
I would recommend this course to anyone that is interested in this field even though they might have little to no theoretical knowledge of the industry. I would also recommend this course to someone that has limited time. Mienke Knipe - Vervoerekonomie, Stellenbosch Universiteit, Departement Logistiek. June 2015.
I strongly recommend Gary's training to everyone who intends or plans to get into the world of RM. I sincerely thank you for your continued support and extending your full cooperation. In fact, I have managed to crack all positions where you have guided me. I owe a lot of my success to you. Susanta Kumar Sahoo, Revenue Systems R&D Manager, Emirates. May 2015.
"Gary's book (Practical Revenue Management in Passenger Transportation) cites a variety of practical examples and uses the required terminology to help the reader to understand the practice of RM and familiarizes him/her with the theory. After reading the book, the reader comes away with a clear understanding of how to implement the theory of RM." Apostolos Ampountolas, The Business School, University of Exeter, Exeter, UK. Excerpt from book review in the Journal of Revenue Management and Pricing, March 2014.
Dear Gary, Thanks for sharing your incredible knowledge and providing your interesting, professional insight. The two intense weeks were a pleasure for the whole team. We are looking forward to the next steps with you. With great appreciation. The El-Al RM Team, October 25, 2012.
"Gary is a seasoned Revenue Management expert. He is able to explain very complicated topics in an easy to understand format. I have been fortunate to meet him at various conferences. I have listened to his presentations and spent time discussing various topics in this field. I wish Gary all the best!" Mahesh Khanna, VP - Sales at Infare Solutions. March 15, 2011.
“Through his consultant work at Malev, Gary was instrumental in guiding and supporting our RM experts in adjustment of their day-to-day processes and activities. His attention to details and strong expertise greatly contributed to development of the team toward delivering positive and significant revenue improvements.” Top qualities: Personable, Expert, Good Value. Karim Makhlouf, Chief Commercial Officer at Malev Hungarian Airlines. July 24, 2010.
"Gary Parker is indeed an expert in Revenue Management. He provides valuable insights into the investigation of revenue management and pricing problems and has a wealth of knowledge in this field. He is also very professional, co-operative and reliable. When I sought information from him to aid in completion of a masters thesis, he provided the most up-to-date and relevant information that exceeded my expectations and was both valuable and useful. It's good to know he can be turned to with every confidence that he will assist no matter what project he is working on even in the most remote parts of the world!" Dana Augustin.
"Gary Parker`s work on an assessment of the RM and Pricing department at Ukraine International Airlines and its place within the revenue pipeline helped us to understand our strengths and the right focus to put more effort. I would especially underline Gary`s outstanding dedication to the job, high-level expertise and awareness of the latest developments and techniques in the area of Revenue Management and Pricing." Oksana Verkhulevska, Director of Revenue Management, Ukraine International Airlines, March 2010.
“During my work with Gary at Air Canada , he led the training and change management efforts. He is very organized, detailed oriented, focused on delivering high service to his customers, and extremely clear on delivering training.” Bhavit Desai, Manager, Commericial Practice at ESRI Professional Services, October 12, 2007.
“Gary is the top go-to guy in Air Canada's Revenue Management team. His vast knowledge of the tools and techniques of the craft and his ability creatively to apply these to real world day-to-day issues is vital to the continuing success of AC's industry-leading new revenue model. Considerate, open and kind, Gary is in every sense a gentleman.” Ken Nathanson, Air Canada Network Optimization, December 12, 2006.
“It was an honour to me to be one of Gary's students for Revenue Management and then working with him on various issues related to Revenue Performance at Air Canada/Air Canada Jazz. Gary is a wealth of information and is a pleasure to work with.” Mustafa Fakhri, Manager - Network Performance at Qatar Airways, October 29, 2006
“I've had the good fortune to be initiated into the Revenue Management world by Gary Parker. With the solid foundations laid by his teaching, I learned how to analyse, react and compete as a Flight Analyst and Market Manager. His methods and insight have proven invaluable for myself and many of my collegues.” Michael Acosta, Director, Revenue Management and Pricing, VIA Rail Canada, September 6, 2006
“Gary is extremely knowledgeable in airline revenue management and has combined his training and practical airline expertise into the development of superior training courses in all aspects of the revenue management problem. His personality adds an extra dimension to his subject matter skills in delivering a powerful learning experience.” Dr. Hugh Dunleavy, EVP Strategy & Planning at WestJet, June 9, 2006.
"I was fortunate to have attended the Revenue Management for Practitioners course in Montreal given by Gary , he is an exceptional trainer who interacted with foreign students at levels we were all able to understand and enjoy. He has a vast knowledge of airlines and revenue management and was privilege to meet him and attend one of his courses." (June 2, 2006) Lisa Scullion, Manager : Inventory and Revenue, Airlink, South Africa.
"Gary Parker is a genuinely honest and knowledgeable professional. My team and I have always enjoyed his unconditional support and benefited from his vast knowledge and expertise. Gary is a true friend and an outstanding colleague. I highly recommend Gary." (June 1, 2006). Nahid Naini, Owner, Parthex Consulting Inc.
"I followed Gary's Revenue Management course held in Singapore on behalf of IATA, and found it a very good way to start in this field." (May 31, 2006) Stefano Sinagra, Sales Projects Developement Manager, AirOne, Italy.
Contact me by email at: gary@garylparker.com
